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It’s Tuesday, 9/7/2010 9:39:55 PM
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HOW WE BEGAN
Monterey Foods Corporation (formerly Monterey Farms Corporation) began in 1969 with one 1,200-hectare cattle ranch in Isabela. In 1980, it became a subsidiary of San Miguel Corporation, the Philippines?largest food and beverage conglomerate. Recently, it has joined a new group in San Miguel Corporation called San Miguel Pure Foods Company, Inc. having the country’s largest hog and cattle operations and the latest technology in feed milling, breeding, livestock raising, slaughtering, meat retailing, and meat processing.
Monterey meat products are now part of everyday Filipino life. With its “farm to meal?operations, the Filipino consumer is assured of quality meats for every meal.
HOW WE REACH THE CONSUMERS
Monterey’s commitment to total quality extends from its farms to its countrywide distribution networks. Its quality meat products as supported by the National Meat Inspection Commission (NMIC) standards & certificate are delivered by refrigerated Monterey trucks following the cold chain process. These products pass Monterey’s high standards for hygiene, refrigeration and storage, which are only available through strategically located Monterey Meatshops.
THE MONTEREY MEATSHOP
Monterey Neighborhood Meatshops are retail outlets that exclusively sell a wide range of Monterey Pork and Beef cuts, as well as Monterey Ready-to-Cook Meals, Magnolia Chicken, Pure Foods Chicken, Hotdogs, and Processed Meat products.
Franchising for Monterey started in 1990 with only four (4) meatshops. Due to the continuing patronage of many Filipino consumers, this number has increased significantly over the years. Today, Monterey’s franchised meatshops are found nationwide, distributing Monterey-quality meats to Filipinos from Luzon to Mindanao.
Each Monterey Meatshop boasts of modern meat fabrication equipment and display showcase. It is manned by a crew of butchers and merchandisers trained at the Monterey Meat School ?to assure customers courteous and efficient service.
Monterey continues to expand its franchise network, true to its commitment of providing Filipino families with world-class meat products.
THE MISSION
Committed to delighting its customers with affordable quality meats; produced by people who are motivated, trained and empowered.
Effectively harmonizing and optimizing the value of its state-of-the-art integrated systems and technologies from animal nutrition to breeding, growing, meat processing and selling in its farms, plants, and other facilities.
Bringing products within easy reach of the community through clean and customer-friendly meatshops and other channels of distribution.
Constantly exploring new and better ways to serve its customers.
Encouraging entrepreneurship countrywide.
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